Facebook Ads Specialist AU Market Experience + Jewelry E-commerce (Creatives + Campaigns)

I’m looking for a Meta Ads specialist who can create high-performing ad creatives and optimize campaigns for an Australian jewelry e-commerce brand. This is a 1-month trial, with the possibility to extend if performance is strong. The key focus is creative-first scaling: consistent testing, fast iteration, and structured campaigns that can grow profitably. I strongly prefer freelancers who have experience with the Australian market and jewelry/fashion e-commerce. Responsibilities Develop and deliver Meta ad creatives for jewelry (static, carousel, simple video/Reels edits, UGC-style concepts, variations) Create ad copy using multiple angles/hooks (gift, self-purchase, quality, limited-time offer, emotional storytelling, etc.) Set up or optimize campaigns in Meta Ads Manager: Prospecting/testing (creative tests) Scaling campaigns Retargeting (VC/ATC/IC purchasers windows) Implement a clear creative testing system (weekly cadence and iteration plan) Monitor and optimize weekly using performance metrics: CTR, CPM, CPC, CPA, ROAS, frequency, creative fatigue Provide brief weekly reporting: What was tested Winners/losers + insights Next steps and new tests Month 1 Deliverables 10–20 new creative assets (variations included) 3–5 copy angles per key offer/product Campaign structure + optimization plan Weekly performance updates + recommendations Ideal Candidate Proven Meta Ads results for e-commerce, ideally jewelry/fashion Experience advertising to Australia (AU audience behavior, pricing sensitivity, shipping expectations, seasonal moments like AU holidays/events) Strong creative strategy: hooks, UGC frameworks, and iteration based on data Clear communicator, proactive, able to work independently Bonus: experience with Shopify brands Apply tot his job