Customer Growth Marketing Manager, B2B, Post-Sale Lifecycle

Job Description: • Own and scale B2B post-sale lifecycle strategy across onboarding → activation → adoption → retention → expansion. • Build segmented lifecycle journeys tailored to distinct facility personas (e.g., admins, schedulers, operators, power users). • Leverage customer usage signals and engagement data to identify opportunities and improve lifecycle performance. • Develop and optimize customer communications across channels including email, in-app messaging, direct mail, and other lifecycle touchpoints. • Partner closely with Sales + Account Management to support post-sale nurturing, expansion, upsell/cross-sell, and reactivation initiatives. • Design lifecycle programs built for a future product-led motion, including automated onboarding, milestone campaigns, and feature adoption journeys triggered by customer behavior. • Conceptualize and manage incentive-based campaigns (e.g., limited-time offers, referral bonuses, usage rewards) to drive behaviors like first-time bookings, repeat usage, increased frequency, or feature adoption. • Lead experimentation and optimization through A/B testing, hypothesis-driven iteration, and lifecycle roadmap planning. • Establish lifecycle KPIs (activation/adoption/usage/retention/expansion) and regularly report results and insights to stakeholders. Requirements: • 5+ years of experience in lifecycle, retention, CRM, or customer growth marketing. • 2+ years focused on B2B audiences and/or a sales-led customer motion (AM/CS partnership). • Strong understanding of the post-sale B2B customer journey: onboarding, product adoption, retention, reactivation, and expansion. • Experience building lifecycle journeys using behavioral/usage signals - not just time-based drip campaigns. • Ability to translate customer + product insights into programs that drive measurable impact. • Analytical, structured, and comfortable with testing and optimization. • Excellent cross-functional partner - able to collaborate with Product, Sales, AM/CS, and Data. Benefits: • Competitive Compensation: Based on experience and performance • Long-term Incentives: 401k • Healthcare Benefits: Full suite of benefits including medical, dental, and vision insurance • Flexibility: We believe that work/life balance is important, so we offer flexible and unlimited PTO • Paid parental leave • Purpose: Join a growing mission-oriented startup that is modernizing the healthcare industry nationally! • Ownership: Drive meaningful business impact on a team you’ll help build and define! • Remote: Work in a digital environment with all the tools to achieve your work as though you were in the office! Apply tot his job