Copywriter for Tween/Teen Skincare Brand
Copywriter for Tween/Teen Skincare Brand — Fun, Clean, Dual-Audience Voice About “Glow Natural”: We’re a new Australian skincare brand made for girls aged 8–17 — gentle, clean, and microbiome-friendly formulations parents can trust. Created by two mums & a bio chemist in-house-led team in Sydney, all products are COSMOS-compliant, pH-balanced, and designed for sensitive young skin. The Challenge: We need a copywriter who can balance two voices in one message: Cool and aspirational for Gen Alpha girls — skincare that feels fun, modern, and “the next best thing.” Trustworthy and safe for Millennial parents — clean, non-toxic, and genuinely good for developing skin. Deliverables: • Product copy (3 hero products: cleanser, mist, moisturiser, pimple spot gel) • Brand story (250–400 words) • Taglines / short social captions You Are: • Experienced in writing for Gen Alpha / Gen Z beauty or lifestyle brands • Familiar with clean beauty and skincare terminology • Able to write with playful, clever, and confident tone that still reassures parents References: Byoma, Bubble skin care, drunk elephant Fixed price only. Please share skincare/beauty writing samples and tell us how you’d make one message speak to both parents and girls.